“[S]top acting like decorators. The more we cater to demands like, “I need a mockup of a brand new design for our homepage in two hours to show to our investors,” the more we reinforce the notion that we just ‘make pretty’. That’s not design, that’s being a pixel-monkey.”
Another thing, and maybe the most important, is to talk about and share our design process. Helping people understand what it is we do when and how we do it is key in changing that perception. It gives them a vocabulary and a context that changes the way the conversation happens and ultimately can lead to more collaboration up-front, which is a good thing.
“We don’t do focus groups - that is the job of the designer. It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design.”
“A book ought to not only document its contents but actually perform or enact its contents. In an ideal case, those things are so seamlessly integrated that sometimes it’s hard to tease out the content from the form.”
“I see graphic design as a matter of solving problems; art as a matter of inventing them.”
“My position is that a designer is—or should be—first a poet.”
I’ve been reading more poetry lately and can’t help thinking that a poet is just a designer with words.
“I am troubled by the devaluing of the word ‘design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.”