“I see graphic design as a matter of solving problems; art as a matter of inventing them.”
“My position is that a designer is—or should be—first a poet.”
I’ve been reading more poetry lately and can’t help thinking that a poet is just a designer with words.
“I am troubled by the devaluing of the word ‘design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.”
“The secrets of any trade that is pursued with serious intentions are more than a series of rules and working methods based on logic and experience and applied so as to obtain the greatest possible effect with the least amount of effort. They also include a continuous process of observations, thoughts and ideas that are pushed ahead even if at the beginning they seem to have no logical basis.”
“It’s really important to be in over your head, to put yourself in a position where you’re in over your head — whether you’re a designer or just a human being. To be challenged. Because you know what? After a couple of weeks of being completely terrified, you’re on top of it, and you can do it”