Andrew Sullivan, in response to Newsweek going exclusively digital next year on the challenge facing large media institutions:
Of course a weekly newsmagazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones. There’s a reason why Drudge Report and the Huffington Post are named after human beings. It’s because when we read online, we migrate to read people, not institutions. Social media has only accelerated this development, as everyone with a Facebook page now has a mini-blog, and articles or posts or memes are sent by email or through social networks or Twitter.
I think Sullivan is hitting on something profound about reading online, and the rise of social media: we no longer need to read writing from faceless organizations. The internet is about people. People with opinions and points of view. People like you and me. We read online to read each other.