Daring Fireball, John Gruber’s famous Apple-focused blog turns ten years old today. I think I’ve been reading Gruber for roughly five years and I would probably go as far to say it’s my favorite blog. Gruber consistently brings an authoritarian perspective to topics I care about and I always know what to expect when he posts.

The Atlantic has a nice feature honoring this momentous anniversary that perfectly captures why Daring Fireball is so consistently great:

Gruber’s best when he’s writing about perfection, excellence and what it takes to achieve either. He can describe eight iPhone Twitter clients, or the software limitations of the iPad, and evince a common sense of aesthetic. His voice can be muscular and rigorous. The man’s clearly animated by a hatred of everything he knows to be BS.

He writes through the context of Apple, but this is exactly right: the broader theme throughout everything he posts is about excellence. Excellence in your products, in your work, in your business, in your life.

And then, quoting Gruber himself:

There’s a certain pace and rhythm to what I’m going for [when I share links], a mix of the technical, the artful, the thoughtful, and the absurd. In the same way that I strive to achieve a certain voice in my prose, as a writer, I strive for a certain voice with regard to what I link to. No single item I post to the Linked List is all that important. It’s the mix, the gestalt of an entire day’s worth taken together, that matters to me.

Few bloggers — few writers — have achieved such a rhythm that overarches everything they do the way John Gruber has for the past ten years. That’s how you do great work.