“If you are implying you cannot express yourself when you are working for money, you are proposing that I might do one sort of work when I get paid and not when I work for myself. But I put the same amount of care into both. You are also proposing that I have a deeper feeling for something when it is not being commissioned by somebody else and that is not true either. Neither of these are true. This is classically how people think about photographers, that they do commercial work they don’t really enjoy doing, where they can’t say what they really want, and they do personal work where they can say things they want. That is not true for me. Every job I take on I do to one hundred percent of my ability and I have to believe in that. Christian Dior, Bjork, SHOWstudio and the others, these are all the things I believe in, and they are about communication just as if I was writing or singing, or if I was doing a film or a painting, it is just communication.”