I absolutely loved this short talk from type designer Jonathan Hoefler of Hoefler & Frere-Jones. One-half of arguably the most prolific type foundry of the current generation, Hoefler has spend the past two years preparing their entire collection to be used on the web. Taking a much more philosophical approach, Hoefler views typography as a design system that must be altered and refined depending on the medium. This was an incredibly inspiring and refreshing talk and I look forward to seeing more webfonts with this sort of thoughtfulness.