In 1969, Charles Eames drew a diagram focusing on the design process and the overlapping interests of the designer, client, and society.
- If this area represents the interest and concern for the design office,
- and this the area of genuine interest to the client
- and this the concerns of society as a whole
- then it is in this area of overlapping interest and concern that the designer can work with conviction and enthusiasm.
Note: these area are not stated—they grow and develop as each one influences others.
Note: putting more than one client in the model builds the relationshop in a positive and constructive way.
More than forty years later and the diagram still works and represents an optimal experience for the designer-client relationship.