In 1969, Charles Eames drew a diagram focusing on the design process and the overlapping interests of the designer, client, and society.


  If this area represents the interest and concern for the design office, 
  and this the area of genuine interest to the client
  and this the concerns of society as a whole
  then it is in this area of overlapping interest and concern that the designer can work with conviction and enthusiasm.
  Note: these area are not stated—they grow and develop as each one influences others.
  Note: putting more than one client in the model builds the relationshop in a positive and constructive way.


More than forty years later and the diagram still works and represents an optimal experience for the designer-client relationship.

In 1969, Charles Eames drew a diagram focusing on the design process and the overlapping interests of the designer, client, and society.

  1. If this area represents the interest and concern for the design office,
  2. and this the area of genuine interest to the client
  3. and this the concerns of society as a whole
  4. then it is in this area of overlapping interest and concern that the designer can work with conviction and enthusiasm.

Note: these area are not stated—they grow and develop as each one influences others.
Note: putting more than one client in the model builds the relationshop in a positive and constructive way.

More than forty years later and the diagram still works and represents an optimal experience for the designer-client relationship.

Notes

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